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AI Workflows6 min readJan 2024

Competitive Analysis: Buy-Now Pay-Later Products

Conducting a competitive analysis on Buy-Now Pay-Later (BNPL) products in the EU market using an AI-assisted workflow

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Overview

This project demonstrates the application of modern product management principles and data-driven decision making. The approach combines user research, competitive analysis, and strategic thinking to deliver impactful solutions.

Key Takeaways

  • Focus on user needs and pain points
  • Leverage data to inform product decisions
  • Iterate based on feedback and metrics
  • Collaborate across teams for success

Conclusion

This project showcases a systematic approach to solving complex problems through product thinking, data analysis, and cross-functional collaboration. The insights gained demonstrate the value of combining strategic vision with tactical execution.